Typical minimum fee for labor, photographer assigned from a pool, $400 - a skilled camera operator for 8 hours @ $50/hr
plus media expenses, $400 - Film and processing for 500+ preview pictures, 16 rolls @ $25/roll
plus $ xxx - "Protocol" "good relations with the priest, florist, bandleader and catering manager" "knowing the drill": what a photographer who doesn't do weddings will charge you to overcome his reluctance to do weddings, or what it would cost to hire a wedding consultant to spend the day with the camera operator telling him what will happen next and what shots to take
plus $ xxx - Customer service: taking the requested pictures, timely delivery of the previews, personal attention when taking orders and preparing finished albums (the cost of reprints and albums also includes this)
plus $ xxx - Imaging options: black and white, pictures on CDrom or on the Internet
plus $ xxx - Value added to the pictures: "took pictures of things I didn't get a chance to see", "made me look really good", "captured key moments and great expressions", "everyone in the picture looks great" (the cost of reprints also includes this)
plus $ xxx - Experience: the photographer is familiar with weddings and receptions similar to yours; the photographer has done a good job for people you know; the photographer has worked at your church or club many times before
plus $ xxx - Demand: the photographer is likely to book another customer for your wedding date if you don't
plus $ xxx - Intangibles: you are confident that the photographer can take good pictures in emotional or stressful situations; you are confident that the photographer can take good pictures without adding stress to a situation; you are confident that the photographer will exhibit professionalism, wit and charm; you are confident that taking pictures will be a pleasant and relaxed experience
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